Partnering Through Soul of the Next of the Economy Forum

Partnering Through Soul of the Next of the Economy Forum

soul forum

On November 14 & 15, 2019, Ambrose University will proudly be able to say they have hosted the Soul of the Next Economy Forum for 5 years! Since 2014, along with many other partner organizations, Soul of the Next Economy Forum has been bringing together business, non-profit, government, and educational sectors to inspire innovation and change the way we do business. The ultimate goal is to bring different ideas together to identify challenges and develop sustainable and socially responsible solutions to those challenges while supporting those already accomplishing this. Read the 2018 Soul Forum Review for a sampling! Visit for the Soul Forum 2018 special edition featuring articles on the 2018 executive roundtable, MycoRemedy, Maple Leaf, and MEC.

Looking Back

Ambrose Business continues to work with Vibrant Communities Calgary to co-host Soul of the Next Economy Forum. Some of our other partners, sponsors, and advisors include Canadian Business for Social Responsibility, Calgary Economic Development, ATB Financial, BDC, Raymond James, MRU, U of C, Bow Valley College, Vermillion Energy, Innovate Calgary, Momentum, Servus Credit Union, Calgary Foundation, REAP, Calgary Rotary, Fig Tree Foundation, and so many more. Speakers and table hosts in 2018 included representatives from these and other organizations and businesses, such as Maple Leaf Foods, McGill University, CN Rail, ATCO, Imaginea Ai, Nutrien, Cause Canada, Mountain Equipment Co-op, and Inn from the Cold.

“The kind of dialogue you’re fostering is both important and urgent”. Lynda Kuhn of Maple Leaf Foods opens her 2018 keynote speech urging participants to focus on moving beyond maximizing shareholder value, with the goal of our next economy as maximizing shared value. Kuhn goes on to explain the state of our country regarding the food industry and what Maple Leaf Foods is doing to address the social challenges they face. You can find her engaging speech here.

The 2018 Executive Roundtable was hosted in partnership with Canadian Business for Social Responsibility (CBSR). The Roundtable portion of the forum is intended to inspire conversation between the diverse participants. Business and community leaders host small groups to engage in discussions revolving around responsible business topics. CBSR wants the Canadian approach to doing business to be known as “fair-minded middle power with good governance” ( This mantra should become a foundation in our national business practices which CBSR is promoting through the Do Business Like a Canadian campaign. For more, read the WTIR article on the 2018 roundtable or check out the roundtable reports from 2017 and 2016.

Looking Ahead

This only begins to highlight the many unique and responsible businesses and organizations that have been and are a part of the Soul of the Next Economy Forum. Each year new topics and ideas are discussed that inspire our economy to continue evolving into more. This year, Soul Forum introduces the Community Huddle with Thrive and the Be Local Awards with Reap.

Thrive is a Calgary company with an aim to discover the long-term, sustainable solutions to Calgary’s economic well-being. In order to do so, Thrive provides access to changemakers, residents, and entrepreneurs to Community Economic Development (CED) education as well as facilitating resources and connections to those seeking it out. It isn’t always easy for individuals with big ideas to find a safe place to really explore their ideas and potential. Thrive removes that barrier with opportunities to connect with community members to learn and share ideas. Along with Dialogloop, Thrive hosts The Community Huddle in which people from our community gather to brainstorm and launch new, socially innovative ideas. The intention of the event is to create a space for people to be inspired, while having fun and engaging with other community members to create and develop new ways to pursue CED. During the 2018 session, 165 people came together to discover 35 new project ideas! Learn more about the 2018 event here.

The 2019 Community Huddle will be part of Soul of the Next Economy Forum this year, and we are excited to collaborate on this incredible community event.

The forum is also excited to welcome REAP as a 2019 partner. REAP, which stands for Respect for the Earth and All People, is a not-for-profit association of locally owned businesses working to create a healthier and more vibrant Calgary. REAP’s campaign, “Be Local”, goes above and beyond to promote spending money locally in order to support the effect that comes from money recirculating in the local economy. REAP businesses use this to uphold good and green initiatives such as purchasing renewable energy, paying a living wage to Calgary workers, and so much more. The association loves to share the appreciation for their businesses as well! During this summer, the Be Local Awards are in full swing. Members apply for Leadership Award categories in which the public can take part and vote for their favourite social enterprises from September 16 through to October 25, 2019. The winners will be recognized and celebrated at the Soul of the Next Economy Forum this fall!

If you want to be a part of Soul of the Next Economy 2019 you can find out more about sponsoring the event or to purchase tickets visit their website