BUS 280 - 1 Marketing

BUS 280 - 1 Marketing

Featured Courses
Undergraduate

This course introduces the fundamental concepts and principles of marketing including topics such as analysis of customer behaviour, market segmentation and trend analysis. The 4 Ps (Product, Price, Promotion and Place) in the marketing mix will be introduced and various marketing strategies catering to different industries will also be examined by means of case studies.

3.00
BUS 100 or BUS 305 or DVST 305
Course Offered
Fall
BUS 280 - 1
Randy Poon
Wed/Fri 11:15 am - 12:30 pm
Business Administration