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BUS 381 - Societal and Social Marketing

This course explores both societal and social marketing. The purpose of societal marketing holds that an organization should make marketing decisions by taking into account the needs of the organization and its consumers, and in particular, the long-term interests of society. The purpose of social marketing is to influence social change such as improving health, protecting the environment, and contributing to community well-being.

BUS 280 or BUS 305 or DVST 305