Business Administration (BBA)
Build a versatile skillset and knowledge within the area of business. Pursuing entrepreneurial passions? Intent on completing an MBA? Want to lead a company? You will learn how to work authentically and ethically in high-level businesses. You will have the tools to be successful in the commercial, nonprofit, and public sectors of the Canadian and global economy while being engaged citizens in their communities.
Make business connections through industry events, lunch ‘n learns, case competitions, guest speakers, and mentorship opportunities. Collaborate with business leaders and other business programs in Calgary through our annual Soul of the Next Economy Forum as we converge to change the way we do business and impact society. Travel abroad with your classmates and professors to conduct case studies and research on community development and business.
Choose from one of the four streams to customize your degree to your personal career goals:
- Accounting (accredited by CPA Canada)
- Business Intelligence and Analytics
- Human Resources and Organizational Development (accredited by CPHR Alberta)
Business Administration is offered in both a four-year, 120-credit degree Bachelor of Business Administration and a three-year, 90-credit Bachelor of Arts Business concentration. We recommend the Concentration for those planning to continue their studies upon completion. This timeline is based on a full course load (five courses/semester) with courses usually being three credits. To be considered a full-time student, you must be taking 3-5 courses per semester.
Did you know that 94.1% of our 2022 graduates were employed upon completion of their degree? Here's a sampling of the jobs our alumni have landed with this degree or entered through further studies:
- Sales and Marketing Manager
- Project Manager
- Social Entrepreneur
- Business Analyst
- Accountant (accredited by CPA Canada)
A course applying concepts, theories, and moral decision procedures found in moral philosophy to a broad range of issues currently encountered in the business context, including: “whistle-blowing,” advertising, employee treatment, insider trading and accounting practices, product liability, corporate social responsibility and issues in international business.
This course introduces students to the theory of organizational behaviour (the study of people at work in organizations). It examines the behaviours of individuals working alone or in teams, and how organizations' characteristics, management practices and other factors influence this behaviour, and ultimately organizational effectiveness. It also examines the process of organizational change.
This course familiarizes students with the role of human, cultural, and social influences in consumer decision-making. These topics are examined to enable marketers to better understand customers, positively influence their behaviour, and meet their expectations.
Building and effectively maintaining brand equity is among the top priorities of high performing companies and is a fundamental element of competitive strategy. This course provides students with insights into how effective brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.
Introduction to project management is intended to expose students to the theories, methods, tools and techniques of project management. Project management requires practice in order to build confidence. As such, this course will make use of cases and a final project to enable students to apply their learnings.